The UAH Brand The logo and identity graphics for 哔哩传媒 ensure consistency in branding campuswide and create a consistent brand experience for the university. The Office of Marketing and Communications (OMC) expects all marketing materials designed by our campus customers to adhere to the logo and branding guidelines and be submitted to the OMC for review and approval. Proper usage of the UAH approved color palette and fonts will be reviewed in all materials for brand consistency. Acronyms The UAH Logo Primary Logo Secondary Logo Logo Violations Brandmark Athletics Logo Entity Logos Promotional Logos University Seal Color Palette Fonts Apparel Stationery PowerPoint Zoom Backgrounds Approved Acronym Usage Spell out "哔哩传媒 (UAH)" upon first usage, making sure to capitalize the 鈥渢鈥� in 鈥淭he鈥�. After the first reference to the university, you may use "UAH" without parenthesis throughout the written material. For pages on the UAH website, it is acceptable to refer to the university as simply "UAH" because the full logo is displayed at the top of each page. Do not refer to 哔哩传媒 as "UAHuntsville." The UAH Logo Official logo files for 哔哩传媒 may be downloaded from this page. By downloading any of the provided logo files, you are agreeing to use the UAH logo in accordance with the standards outlined on this page. You must obtain approval from the OMC before purchasing or printing any products using the UAH logo, other logos and insignias, or custom artwork that references the university in any way, for a UAH-branded promotional item or event, such as a T-shirt, flyer, pamphlets, or awards. This is done to help protect the brand and reputation of UAH. Choosing a download format EPS files are best for print. EPS files are vector-based, meaning they can be enlarged to any size without losing quality. PNG files are best for web. PNG files can easily be used in a variety of programs and settings; however, they are raster-based and cannot be enlarged beyond their original size. The Primary Logo The UAH logo consists of the brandmark and the university name spelled out. The combination of these two elements into a specific identifier configuration is a consistent part of our brand identity. The primary and preferred logo is the stacked and centered version: Standard 2013 - Present Primary Blue: PMS 3005C CMYK: 100 31 0 0 RGB: 0 119 200 HEX: #0077C8 DOWNLOAD EPS - 4-color EPS - spot-color PNG Primary Logo Variations The standard logo should be used when possible. However, occasionally the background color/image or the printing method may require the logo to be displayed in one of the following alternate color schemes. For readability and impact it is important to choose the version that provides sufficient contrast to the background you will be using. Minimum Spacing To avoid crowding, a minimum of negative space equal to the height of the university name (shown as x) is required on all sides. Minimum Size For legibility, the total width of the logo should not be smaller than 1.5" in print, or 108 pixels on screen. The Secondary Logo A left-justified horizontal version can be used as an alternate when the logo location does not support the primary logo. This horizontal version cannot be modified in any way, including any additional wording. Usage of this logo must be pre-approved by the OMC. Click the yellow button above to contact us for approval. Standard 2020 - Present Primary Blue: PMS 3005C CMYK: 100 31 0 0 RGB: 0 119 200 HEX: #0077C8 DOWNLOAD EPS - 4-color EPS - spot-color PNG Secondary Logo Variations The standard logo should be used when possible. However, occasionally the background color/image or the printing method may require the logo to be displayed in one of the following alternate color schemes. For readability and impact it is important to choose the version that provides sufficient contrast to the background you will be using. Minimum Spacing To avoid crowding, a minimum of negative space equal to the height of the university name (shown as x) is required on all sides. Minimum Size For legibility, the total width of the logo should not be smaller than 3" in print, or 216 pixels on screen. Logo Violations Do not change the color of the logo Do not stretch the logo out of proportion Do not use the logo smaller than 1.5" or 108px Do not rotate the logo Do not encroach on the minimum negative space around the logo Do not cover or obstruct the logo Do not apply any effects such as drop shadows or strokes to the logo Do not use a logo that does not provide sufficient contrast with the background Do not change the typeface, size, or content of the wordmark in the logo Do not separate parts of the logo or modify the logo in any way Do not use old versions of the UAH logo Do not use any logos that read "UAHuntsville" Brandmark-Only UAH Logo Do not use the brandmark-only UAH logo without permission. The brandmark-only UAH logo is used only in circumstances where space is limited and the full logo has already been introduced. To obtain this logo file and permission to use this logo, please contact the OMC at omc@uah.edu. UAH Athletics Logo The UAH Chargers logo is only to be used when advertising UAH Athletics. It is not to be used when advertising the university. Any other use of the Chargers logo or any of its elements must first be approved by UAHAthletics and must also be approved by OMC. The logo cannot be modified or redesigned. DOWNLOAD EPS PNG Entity (Co-branded) Logos The UAH logo system allows for individual recognition of all colleges, offices, and departments without sacrificing the brand established in the primary system. Logo unit lockups are available in the following configurations. These are created and approved solely by the OMC and may not be redesigned to appear otherwise. You may use an identifier on all communications pieces, excluding the uah.edu website. For more information about co-branded logos, contact omc@uah.edu. Promotional Entity Logos Alternative department logo unit lockups are available in the following configurations. Many of these configurations already exist and are in use. Registered student organizations and other clubs may also use this configuration for representation. These are less formal and only to be used internally or for promotional items only. They must be created by the OMC and may not be redesigned to appear otherwise. Certain promotional products are limiting in terms of imprint space. In rare cases, the university name may be removed to allow for better readability of the brandmark and program name. These are created and approved solely by the Office of Marketing and Communications and may not be redesigned to appear otherwise. The UAH Seal The institutional seal should be used for formal representations, including diplomas, notary seals, and certificates. Any other usage is unauthorized. The primary UAH logo, as represented in this style guide, must be used as the only signature mark representing 哔哩传媒. Color Palette Web/Screen Primary Colors UAH BLUE HEX: #0077C8 RGB: 0 119 200 BLACK HEX: #2C2A29 RGB: 44 42 41 Secondary Colors #009FDF - rgb(0,159,223) #002D72 - rgb(0,45,114) #003DA5 - rgb(0,61,165) #FDDA24 - rgb(253,218,36) #BBB1A7 - rgb(187,177,167) #757575 - rgb(117,117,117) #E5E5E5 - rgb(229,229,229) Print Primary Colors UAH BLUE PMS: 3005C CMYK: 100 31 0 0 BLACK PMS: Process Black CCMYK: 0 0 0 100 Secondary Colors PMS CYAN - CMYK: 100 0 0 0 PMS 288 - CMYK: 100 80 6 32 PMS 293 - CMYK: 100 69 0 4 PMS 115 - CMYK: 0 6 87 0 PMS WARM GRAY 4 - CMYK: 11 13 15 27 PMS COOL GRAY 10 - CMYK: 40 30 20 66 PMS 427 - CMYK: 7 3 5 8 (*Please Note: Yellow is only to be used as an accent color for small details, not a fill color for large fields.) Fonts Red Hat Text is the official, approved typeface (font) used in print and across the UAH website. It is a free-to-use, sans-serif Google font with many weights appropriate for everything from titles to body copy. You can download and install the font files at . Please note that, while Avenir is no longer our approved typeface, OMC will still use it within our logo system and in wayfinding signage. Avenir can no longer be used on the website or on any social media or online advertising posts. Contact OMC with any questions at OMC@uah.edu AaBbCc 0123 Red Hat Text Light ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvwxyz1234567890 Red Hat Text Regular ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvwxyz1234567890 Red Hat Text Medium ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvwxyz1234567890 Red Hat Text Semi-Bold ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvwxyz1234567890 Red Hat Text Bold ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvwxyz1234567890 Alternative Typefaces Red Hat Text may be installed and used within Canva.com and other software that uses Google system fonts. In cases where only system fonts may be used, you may substitute Arial or Helvetica. Century Gothic is nolonger approved for use. If you use Emma for email marketing, please use Montserrat in UAH blue (#0077C8) for titles and content section headers, and Arial at 16 pixels for paragraph text. Clothing and Apparel Visit our Apparel Guidelines page to make the purchase of UAH-branded clothing easier. Apparel policies followed by both the Office of Procurement and the OMC are clearly laid out and explained. Templates UAH Stationery To obtain UAH Stationery, including business cards, envelopes, and letterheads, please complete the . Powerpoint Templates Digital Swag Click the link below to download Zoom backgrounds, wallpapers or cover photos for social media. View All Backgrounds and Wallpapers Please contact the Office of Marketing and Communications with questions: omc@uah.edu
